Are You Ready to Dive into Your Core Purpose?

Into the Wild: Sweden, July 25 - 30

Art of Startup Camp

Into the Wild Edition

Are you ready to dive into your core purpose?

Are you amazed by the power of nature to bring both inner peace and energy? Be prepared to experience this power yourself in an innovative conscious startup camp. This Five-day Retreat in nature is focused on the creation of solid and sustainable foundations for conscious businesses. During the camp, you’ll see the organic growth that comes for a business when ideas and actions are drawn from the balance of nature, both within and around you.

  • Are you a conscious startup-er? Maybe a spirited entrepreneur, coach, health food specialist, yoga teacher, therapist, freelancer or inventor who wants to build your business?
  • Do you have something great to share, and want to work with likeminded entrepreneurs to explore how best to get it out there?
  • Do you want more clarity around your start up strategy and a conscious foundation for your endeavour?

If so, then the Art of Startup Camp is designed especially for you.


What an amazing opportunity to get to understand yourself from a larger perspective while really honing in specific strengths, passions and areas to work on. I left the workshop with a much better understanding of my business and how to evolve it in accordance to my unique self and with a plan to continue to evolve both myself and my offering to the world.

Monique Evans | Los Angeles, USA

The Camp was the best business investment I have made – even before opening a business! I believe the future paradigm of business is all about the journey instead of rushing towards the destination, and the camp really represented that! All the elements of the Camp were truly integrated. The overall value exceeded all my expectations!

Helen Light | Feminine leadership coach | Sweden

Business should be fun, not forceful, and this camp made me realize this on another level. Now I truly believe the concept of conscious business is something that will become the new way of doing business and I deeply recommend others to take one week out of your busy schedule and join this camp. You will not regret it.

Emil | Digital entrepreneur and cryptocurrency educator | Sweden

The traditional models for business and leadership were established for a very different world. These models were established for a world limited in possibilities and information and where results where created by force. But the world and our understanding of the world has evolved, and the models for business must adapt as well.

Jonas Freeman, Mindfulnesscoach and Co-founder of the Conscious Business community


Into The Wild Edition…

One of the most healing and energizing things we can do for ourselves is to spend time in nature. Science shows how nature brings our nervous systems into the Theta range, the optimal frequency for body and mind.

Simply by being in natural surroundings, we tap into an inner fund of energy, clarity, peace, and motivation. In this state, we can bring efficiency, brilliance, and insight to anything we set our minds to. At one of Sweden´s best yoga retreat centers, Shambala Gatherings, immersed in deep forrest and located just by a lake we found exactly what we where looking for.

Within this natural setting and energized by the elements, the Art of Startup Camp provides you the perfect environment for creating a foundation for your growing Conscious Business.


This Camp is for You if:

  • You are in a startup phase and you don’t want to do it alone.
  • You have a dream that isn’t mainstream that requires an innovative, conscious approach.
  • You want to be inspired by others who are likeminded, with unique dreams and experience in making those dreams a reality.
  • You want more clarity on direction and prioritization: What, Why, Where, When and in Which way, and how to order your steps so that the business can be established with a solidly foundation.
  • You want to learn how you can use your ecological consciousness to create wealth in a sustainable and conscious way.
  • You are ready to start something new, in a new way, to explore the unlimited potential of human creativity and create a conscious business that harnesses your unique resources and ideals.

“The Camp is designed to give you the essential things for a successful startup that you can´t google.” 


    Forget mainstream business courses. In the Art of Startup Camp, we approach business in a new and more conscious way. These five days together will promote inner wisdom and clarity for everyone involved. You will gain access to collective years of experience, knowledge, and resources necessary for a startup, but this is only the beginning.

    You’ll walk out of the retreat with clarity on what makes you succeed as a leader and a solid, actionable plan for growing your business. You’ll also have continuous access to the global Conscious Business Community, a network of supportive individuals who can help you navigate every step of your startup.

    Walk away with:

    • A clear vision
    • An outline of a brand strategy for your conscious business
    • Knowing your brand values
    • Knowing exactly who wants your service or product
    • Knowing how and what to prioritize in the startup process
    • A strategy of how to share the value of your service or product with the people who actually long for it
    • Suggestions on how to communicate your brand with integrity to create the results you want
    • Clarity about how to use your potential most efficiently so that you can base your business on it
    • A “success recipe” for you personally as a leader of a movement
    • Alignment between yourself, your business, your highest potential, and inner purpose
    • Feeling enriched by the experience, knowledge, and creativity brought to the Camp by each facilitator and participant
    • A rebooted concept of business, offering a much more effortless and joyful future journey
    • A lifelong membership of an international Conscious Business network
    • Confidence and knowing that what you do is of great value to humanity as a whole


    I found the week extremely rewarding on many levels. I feel your work and the camp really supercharged my business, and I look forward to manifesting the next level. After the camp, the flow of abundance and energy towards me and my business was amazing! My phone was ringing off the hook from clients wanting to work with me. The camp is multidimensional as it suits all levels of business from startup to taking an already established business to the next level.  

    Julie Williams | Consciousness Medicine Practitioner and Holistic Retreat Centre Owner, Ireland | Ireland |

    We are really invited into a new paradigm of business by the Camp. And we feel that this is the way! It’s about passion and not fitting in but being who you are and having fun, and YES it can work! We are the living example and you can do it! A gift of the Camp is that we all see business differently. We have different perspectives, but we have all been brainwashed with what business is supposed to be.

    Grace Grace | Life expansion coach and speaker | Belgium


    We are happy to announce that Jonas Freeman will be the facilitator of this Camp. He is both an experienced and inspiring startup coach and one of the co-founders of the Conscious Business Community.

    Jonas is a Mindfulness coach, brand strategist, and entrepreneur who works to support Conscious Businesses from many different angles. He is also a skilled facilitator of transformative processes and has coached the Swedish management groups of Scandinavia’s biggest chain of gyms.

    Like many of us, Jonas worked in mainstream business for years before breaking away to create something new. He now gives Conscious Business talks and workshops worldwide, helping a global audience to ‘Turn Work into Yoga’. Jonas has been a positive catalyst in numerous companies during their startup, helping business plans to become sustainable, thriving businesses. Most recently, he has assisted the founders of Alchemy Academy and the Ming Herbs to establish a thriving conscious business based in passion and integrity.

    Jonas is also the co-author of the bestselling book ‘Freedom by Design’. He has developed a profound yet simple method to liberate ourselves from old business models and create a successful business aligned with our soul’s purpose.

    Assisting facilitators

    Anna Curtius is an Architect, Artist and experienced group coach. She is going the Art of Startup Camp facilitator training and will together with Jonas facilitate  the Camp process.


    I have experienced profound shifts in how I view business, money, conscious co-creation and MYSELF in relation to all of it. Having this beautiful combination of a Soul fingerprint reading and Conscious business coaching I feel well equipped to enter back into the “business world”. I better understand what my natural gifts can provide and feel hopeful about applying this wisdom to my conscious projects. To allow the journey to be effortless and in perfect alignment with my energetic, emotional and financial needs. I have gained insights into my “true calling” and feel the support of our motivational group, and of course our two loving, gracious, encouraging and focused facilitators.

    Belinda Wehner | Professional Surf Coach/entrepreneur | Australia

    The Conscious Business Camp was an amazing experience. I came to the camp with an open mind and left it blown away by the clarity around my calling that I found during the intense and soulful five-day journey I shared with the other camp participants. The facilitator guided us wholeheartedly and with great insight into deepening our knowledge about ourselves, our business, our unique gift and how we can serve humanity and our planet.

    Anna Curtius | Architect & Artist | Sweden

    Bonuses for this specific Art of Startup – Camp

    Sweden’s unique contribution to the Camp:

    Sweden offers an abundance of peaceful and wild nature. During summer, this greenery is lush and easily accessible. The climate is perfect for spending time in nature, immersed in deep forests with pristine lakes and ripe berries. The Art of Startup Camp will tap into this power of nature to propel the organic development of your business, to bring clarity to your endeavors and get your business off to a great start. We will get help by highly rewarded adventure company Wild Sweden.

    The venue’s unique contribution to the Camp:

    Shambala Gatherings, opened in 2005, is one of Sweden’s best yoga retreat centers and is mentioned as one of “10 life-changing retreats worldwide” by the Guardian. It is based firmly in yogic traditions and brings a grounded, down-to-earth approach to classes, workshops, and retreats. Shambala Gathering is a B&B style retreat center nestled along a lake. In the evenings, two saunas transform the lakeside into an open-air spa facility. Events held at this venue benefit from pristine natural surroundings, offering an ideal environment for transformative work. Check out the latest drone footage of this jewel in the forest.

    Your unique contribution:

    This is a co-created Camp and we will all share something that is of immense value to the others. Each person brings their unique “color” and insight to the event. These offerings may come from our perspectives or unique identity, or they may come in the form of specific skills we can share with the other participants. During the application process, we map out the different unique contributions that will shape this Camp.


    The retreat takes place from the 25th to the 30th of June. Please arrive between 2pm – 8pm on the 25th for introductions and orientation (the price of the retreat includes the first night of accommodation). Note that the venue is located in the wilderness of Sweden and allthough its surprisingly easy to access by trains and buses, the last day, Sunday 30th of June, there will be very few if any alternatives to to go by buses or trains from the venue. If you don´t have your own vehicle you might have to stay another night. Easy to book in advance, just let us know and then pay it directly to the venue when you´re there. 


    *Click image to enlarge. If you’re on a smaller mobile device, view the image horizontally to see it more clearly, or you can save the image to view on your preferred device later. 


    Shambala Gatherings or “Borntorpet” as it’s also called, is located in the dense forests of Bergslagen around Skinnskatteberg in Sweden just north of Örebro. The area has been proven to be one of the best regions in Sweden to see other wildlife such as wolves, bears, lynx and owls. Being located just two hours away from Stockholm, the area is easily accesible and makes a great option for a short break widllife destination.

    COMING BY AIR: The nearest airport to Shambala is Stockholm Vasteras. You can fly from all over Europe to that airport with the low fair airline From Vasteras airport, you can take a taxi to the train station in Vasteras (about 10 mins) and from there take a train to Skinnskatteberg (about 1,5 hours). The second nearest airport is Arlanda airport. This is the main airport in Sweden. From there you can easily take a train all the way to Skinnskatteberg (about 2,5 hours). To view train and bus times, visit

    COMING BY TRAIN: We are fortunate to have a train station at Skinnskatteberg only 5 minutes ride from the center. During the summers we offer a free pick up services from the train station to the centre. Please inform us in advance of your arrival. For winter retreats, your teacher will inform you regarding train station pick ups. For train times, visit

    COMING BY CAR: If you are coming from Stockholm, please take road E18 towards Oslo. After having passed through Vasteras, take a right on rute 66 towards Ludvika. After about 30kms, take a left on road 233 towards Skinnskatteberg. Right before arriving at the center of town you will see on your right a company called Team Däck, turn right at this point and follow the dirt road to Borntorpet. If you are coming from anywhere else in Sweden, please check for maps.

    Price packages



    5 nights in tent + 3 meals per day + teachings (bring your own tent):

    €918* (9720SEK)


    5 nights in a shared room with 1 other person, shared toilet & shower (men and women are housed separately) + 3 meals per day + teachings.

    €985* (10100 Kr)


    Chosen package above plus a nights Wolf, Moose or Bear safari (depending on season and availability) the night of 1st of July (after ending the Camp). Includes all equipment needed and food.

    Additional €270 (2750 Kr)

    What is included

    • Soul Fingerprint Reading
    • All the content of the Camp: teachings, written/recorded/issued material
    • Delicious vegan lunch for all 5 days
    • Surprise day activity
    • Accomodation for 6 nights starting the night 25th-26th.
    • 3 vegan meals per day starting on the 26th + dinner on the 25th)

    *What is not included

    Taxes for businesses, travel, transfer and personal insurances.


    What is a Soul Fingerprint reading?
    Before the Camp you will receive a Soul Fingerprint reading, Live and in writing. A personality Soul Fingerprint reading is inspired by the ancient methods of Astrology and Inner Alchemy, all incorporated in a brand strategy process that takes us towards a concrete new business blueprint. We’ll be looking at business from a perspective aligned with your deepest values.

    This will help you to redefine your approach to business and create a business you actually want in a short period of time. This reading, (even though it’s mind blowing and spot-on for most) is not intended to give you the answers. The goal is to bring up the questions and perspectives that will be beneficial for the creation of your unique conscious business.

    It will help to create awareness your distinctive gifts, values, and leadership style, and assist you in nurturing and cultivating these qualities. Leadership can be effortless, joyful, inspirational, and empowering. It can be a force that contributes to a thriving eco system on every level. The Personality Soul Fingerprint reading will help shine a light on your recipe for stepping into the highest potential of leadership.

    What facilities do I have when I camp for real (tent)?
    You will have access to shared showers and bathrooms (separate men and women).
    Are you only allowed to start "a new Greenpeace" at this Camp, is that what Conscious Business means?

    The Camp won’t interfere with what you do. The goal is to provide a process for you to gain deeper clarity on why and how you do things and what creates results. And it turns out that with greater and deeper consciousness of the things that actually governs results, our businesses naturally share more value more effortlessly and become more sustainable.

    With more value delivered, we also tend to receive more money. With less effort needed, we tend to be much more relaxed and joyful. Win, win, win. No, to join this Camp you don’t have to start a new Greenpeace. You will find that a conscious approach to business helps you to naturally create more of the results you actually enjoy and less of the results you don’t.

    And this will happen in a much more efficient way than if you follow someone else’s “10 steps for a successful business.” In following your own personal process, the business you create will be aligned with your values and desires. On top of that, your conscious business will be a greater contribution to a thriving eco-system and the individuals in it.

    What is Conscious Business?

    Conscious Business consists of two words: Conscious and Business. Business is in mainstream consciousness defined as something that makes money. This definition and the fact that money since the 50s been the measurment of success fo most nations in the world, is one of the main reason why we see ourselves sacrifice the things that are important in life for money.

    The reason we find ourselves stressing and creating pressure, although we know better is because our unconscious (the conditioned mind) runs most of our life (yes also you). Scientists measuring your brain waves can know what your decisions will be around 7 seconds before you are conscious about your decision yourself! The decision is already taken by the unconscious before you have any awareness of the decision.

    By bringing these unconscious belief systems to the surface by powerful coaching and spiritual exercises we are free to create a business that is a process of value-creation. And what we used to know as business can now be turned into something that is effortless, joyful and deeply meaningful for you as an individual. We become the change we wish to see.

    Consciousness is a quality of awareness, the force that allows us to learn, grow, and develop. In this case, conscious business means that we dare to question ourselves. Its within ourselves that the old paradigm of business lives, and thats the only place we will ever be able to change it. Every process that dares to question itself evolves.

    Any process that doesn’t question itself becomes stagnant and later also self-protective. If you don’t update the software in your phone it will get stagnant, but if you update to the latest software (developed by people that has been questioning the old one) you phone will just get better and better.

    Since business as a mainstream phenomenon is unsustainable and been stagnant for some decades, it needs an update. Add consciousness to your business and it becomes better in all aspects! The traditional models for business were established for a very different world, one limited in possibilities and information. But the world has continued to change, and the models for business must adapt as well. We live in a world where access to knowledge is no longer an obstacle and where the possibilities are infinite. In the creation of a successful business, our most important resources are individual clarity and a network of supportive people.

    We need more people like you and me that dare to question the previous version of business –and dare to question themselves –in order to evolve as a species and share more value with one another. Then we easily become the change we wish to see and our business contributes to a thriving eco-system and the individuals in it! Experience this yourself by joining the Art of Startup Camp by Conscious Business Community.

    Why Art of Startup Camp?

    Because you have more value to share with humanity then you may realize.

    Because it’s in the startup phase that we all need most support. Together 1+1 = 3.

    Because you will become the change we wish to see in the world.

    Because you deserve the new paradigm of business.


    Reserve your place

    Due to highly restricted amount of participants everyone will go through a short application process.

    – In order to move forward with your application, note that we need to know, which of the accommodation packages suits you. You find the options above.

    (The confirmation e-mail can have up to 5 minutes of delay since you need to affirm that you are not a robot also to the e-mail list.)

    About Us

    If your dream isn’t mainstream, welcome!

    Together, we are contributing to the evolution of human consciousness from grey to colourful within the field of business.

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