Are You Ready to Dive into Your Core Purpose?

Into the Wild: Sweden, July 24 - 29

Art of Startup Camp

Into the Wild Edition

Are you ready to dive into your core purpose?

Are you amazed by the power of nature to bring both inner peace and energy? Be prepared to experience this power yourself in an innovative conscious startup camp. This Five-day Retreat in nature is focused on the creation of solid and sustainable foundations for conscious businesses. During the camp, you’ll see the organic growth that comes for a business when ideas and actions are drawn from the balance of nature, both within and around you.

  • Are you a conscious startup-er? Maybe a spirited entrepreneur, coach, health food specialist, yoga teacher, therapist, freelancer or inventor who wants to build your business?
  • Do you have something great to share, and want to work with likeminded entrepreneurs to explore how best to get it out there?
  • Do you want more clarity around your start up strategy and a conscious foundation for your endeavour?

If so, then the Art of Startup Camp is designed especially for you.


What an amazing opportunity to get to understand yourself from a larger perspective while really honing in specific strengths, passions and areas to work on. I left the workshop with a much better understanding of my business and how to evolve it in accordance to my unique self and with a plan to continue to evolve both myself and my offering to the world.

Monique Evans | Los Angeles, USA

The Camp was the best business investment I have made – even before opening a business! I believe the future paradigm of business is all about the journey instead of rushing towards the destination, and the camp really represented that! All the elements of the Camp were truly integrated. The overall value exceeded all my expectations!

Helen Light | Feminine leadership coach Coach | Sweden

Business should be fun, not forceful, and this camp made me realize this on another level. Now I truly believe the concept of conscious business is something that will become the new way of doing business and I deeply recommend others to take one week out of your busy schedule and join this camp. You will not regret it.

Emil | Digital entrepreneur and cryptocurrency educator | Sweden

The traditional models for business were established for a very different world…

These models were established for a world limited in possibilities and information. But the world has continued to change, and the models for business must adapt as well.

We live in a world where access to knowledge is no longer an obstacle and where the possibilities are infinite. We live in a world where the human consciousness now incorporates the experience of unsustainability. Unsustainability not only regarding the environment, but ourselves as individuals as well. Today the biggest and fastest growing trend is stress, and stress is the main cause for diseases.

In the creation of a successful business, our most important resources are individual clarity and a network of supportive people. That is, a clear understanding of what we would like to offer to the world based on our wisdom, and not on old myths, and a concrete, tangible path to make this happen, as well as the knowledge and expertise of conscious people to help us put our plans in motion and maintain our integrity.

The goal of conscious business is to leverage the highest level of consciousness to create business that increases the value for humanity, not just the amount of money, and is sustainable for each person and for the world. This is what the Art of Startup is all about.

The Art of Startup Camp is a retreat that offers all the tools you need to get crystal clear about your startup, as well as access to people who have been there, who have established successful conscious businesses.

If your dream isn’t mainstream, the Art of Startup will help you to make those dreams a reality.

Into The Wild Edition…

One of the most healing and energizing things we can do for ourselves is to spend time in nature. Science shows how nature brings our nervous systems into the Theta range, the optimal frequency for body and mind.

Simply by being in natural surroundings, we tap into an inner fund of energy, clarity, peace, and motivation. In this state, we can bring efficiency, brilliance, and insight to anything we set our minds to. At one of Sweden´s best yoga retreat centers, Shambala Gatherings, immersed in deep forrest and located just by a lake we found exactly what we where looking for.

Within this natural setting and energized by the elements, the Art of Startup Camp provides you the perfect environment for creating a foundation for your growing Conscious Business.


This Camp is for You if:

  • You are in a startup phase and you don’t want to do it alone.
  • You have a dream that isn’t mainstream that requires an innovative, conscious approach.
  • You want to be inspired by others who are likeminded, with unique dreams and experience in making those dreams a reality.
  • You want more clarity on direction and prioritization: What, Why, Where, When and in Which way, and how to order your steps so that the business can be established with a solidly foundation.
  • You want to learn how you can use your ecological consciousness to create wealth in a sustainable and conscious way.
  • You are ready to start something new, in a new way, to explore the unlimited potential of human creativity and create a conscious business that harnesses your unique resources and ideals.


Forget mainstream business courses. In the Art of Startup Camp, we approach business in a new and more conscious way. These five days together will promote inner wisdom and clarity for everyone involved. You will gain access to collective years of experience, knowledge, and resources necessary for a startup, but this is only the beginning.

Together with the facilitator, we create an empowering co-creative space where insight can come from anyone in the group. The new approach to business is joyful, meaningful, and even effortless. Together, we will explore the infinite possibilities and crystalize our unique gifts.

Here is what the Art of Startup Camp offers:

  • You will have the support and time to create a new brand strategy based on a new paradigm of business, a strategy shaped by your inner goals, your soul’s purpose, and created within the context of a thriving ecosystem.
  • You are the leader, the one who holds the vision and who is the most essential source of the business. Any transformation in the leader will translate directly into the business itself, especially in the startup phase. We focus on offering you the transformative resources that will help the business you create to be in full alignment with your ideals and intentions.
  • This process will provide you an opportunity to cultivate and support your unique offering and style of leadership. It will provide everything you need to bring your service or product forth, to enrich humanity by offering something valuable and meaningful.
  • You will join our international network, a group of like-minded entrepreneurs who support one another in creating and expanding effortless, heart-based Conscious Business. This network offers inspiration and practical experience from successful owners of unconventional and innovative businesses.

You’ll find these modules, among others, combined in a funnel-process taking us step by step through the process of identifying gifts and values, clearing blockages, crystallizing your brand, and forming a strategy which reflects and harmonizes with your unique offering:

  • Your unique gift to the world
  • Soul Fingerprint reading
  • Detox from ‘old business’
  • ReBoot the concepts of ‘success’ and ‘money’
  • How to create a movement instead of doing marketing
  • The Leadershift – the new leadership
  • Brand strategy from the heart
  • Authentic and efficient market communication
  • Surprise day
  • Inspirational videos

There are also specific modules added for each unique Facilitator, niche of Camp, and local facilities, included to offer you the highest value with each retreat. Outcome.

You will be offered support and space to formulate your offering into a clear brand strategy, a strategy that comes from the heart and that is in alignment with your soul’s journey.

Just as your business and offering is unique, each person will have unique perspectives and get unique results. We tailor our facilitation to the needs of the attendees, and each attendee brings their own experience, gifts, and insight into the camp.

What results is a collaboration, a blend of the offerings of all participants and facilitators. Each participant will walk out of the retreat with a solid, actionable plan for growing their business. At the same time, you will receive so much more.

To top it off, you’ll have continuous access to the global Conscious Business Community, a network of supportive individuals who can help you navigate every step of your startup.

Here some of the benefits that each participant will receive:

  • You will have a clear vision.
  • You will have an outline of a brand strategy for your conscious business.
  • You will know your brand values. You will know exactly who wants your service or product.
  • You will know how and what to prioritise in the startup process and when to take action on each step.
  • You will have a strategy of how to share the value of your service or product with the people who long for it.
  • You will have suggestions on how to communicate your brand with integrity to create the results you want.
  • You will know how to most efficiently use your potential and base a business on it.
  • You will know your recipe for success as a leader, as well as the potential obstacles and how to navigate them.
  • You will find the most effortless way to create the conscious and sustainable results you long for.
  • You will have aligned yourself and your business with your highest potential and inner purpose!
  • You will be enriched by the experience, knowledge, and creativity brought to the camp by each facilitator and participant!
  • You will have the concept of business rebooted and will experience it in a much more effortless and joyful way!
  • You will be a lifelong member of an international Conscious Business network, receiving free lifelong support in the creation and navigation of your conscious business.
  • You will know with confidence that what you do is of great value to humanity as a whole!


We are really invited into a new paradigm of business by the Camp. And we feel that this is the way! It’s about passion and not fitting in but being who you are and having fun, and YES it can work! We are the living example and you can do it! A gift of the Camp is that we all see business differently. We have different perspectives, but we have all been brainwashed with what business is supposed to be.

Grace Grace | Life expansion coach and speaker | Belgium


We are happy to announce that Jonas Freeman will be the facilitator of this Camp. He is both an experienced and inspiring startup coach and one of the co-founders of the Conscious Business Community.

Jonas is a Mindfulness coach, brand strategist, and entrepreneur who works to support Conscious Businesses from many different angles. He is also a skilled facilitator of transformative processes and has coached the Swedish management groups of Scandinavia’s biggest chain of gyms.

Like many of us, Jonas worked in mainstream business for years before breaking away to create something new. He now gives Conscious Business talks and workshops worldwide, helping a global audience to ‘Turn Work into Yoga’. Jonas has been a positive catalyst in numerous companies during their startup, helping business plans to become sustainable, thriving businesses. Most recently, he has assisted the founders of Alchemy Academy and the Ming Herbs to establish a thriving conscious business based in passion and integrity.

Jonas is also the co-author of the bestselling book ‘Freedom by Design’. He has developed a profound yet simple method to liberate ourselves from old business models and create a successful business aligned with our soul’s purpose.

“I am very excited to facilitate this Art of Startup Camp in the energizing and wild nature of my home land. My experience has shown me that it’s in the startup phase that we need most support. The quality of this support can make a huge difference in both the results and how much we enjoy them.” ~ Jonas Freeman

Bonuses for this specific Art of Startup – Camp

The facilitator’s unique contribution to the Camp:

Do you want to create a movement and not just ‘do marketing? 

Do you want to turn work into yoga; something effortless, joyful and deeply meaningful? 

If your answer is yes, then Jonas Freeman is the ideal facilitator for your startup. For more than ten years, Jonas has assisted countless entrepreneurs in conscious business startups and helped a number of established businesses to transform their approach into one which is more aligned, sustainable, and successful.

He brings a liberating philosophical approach to each endeavor, as well as expertise in entrepreneurship and brand strategy. His goal is to help entrepreneurs ‘Turn Work into Yoga’, to approach business in a way that makes it effortless, joyful, and meaningful, as well as sustainable and abundant.

Sweden’s unique contribution to the Camp:

Do you find nature empowering and inspiring?

If so, then this Art of Startup Camp in Sweden is an ideal setting for you to delve into the creative process and develop a solid strategy for bringing your offering into the world.

Sweden offers an abundance of peaceful and wild nature. During summer, this greenery is lush and easily accessible. The climate is perfect for spending time in nature, immersed in deep forests with pristine lakes and ripe berries.

The Art of Startup Camp will tap into this power of nature to propel the organic development of your business, to bring clarity to your endeavors and get your business off to a great start.

The venue’s unique contribution to the Camp:

Do you resonate with yogic value systems?

If your answer is yes, then Shambala Gatherings is the ideal place for you to do an Art of Startup Camp. Shambala Gatherings, opened in 2005, is one of Sweden’s best yoga retreat centers. It is based firmly in yogic traditions and brings a grounded, down-to-earth approach to classes, workshops, and retreats. 

Shambala Gathering is a B&B style retreat center nestled along a lake. In the evenings, two saunas transform the lakeside into an open-air spa facility. Events held at this venue benefit from pristine natural surroundings, offering an ideal environment for transformative work.

Check out the latest drone footage of this jewel in the forest.

Your unique contribution:

This is a co-created Camp and we will all share something that is of immense value to the others. Each person brings their unique ‘color’ and insight to the event. 

This results in a spontaneous co-creation, a collective transformation that goes deeper than anything the facilitators alone could provide. These offerings may come from our perspectives or unique identity, or they may come in the form of specific skills we can share with the other participants. 

We are pleased to already now announce a few of the offerings which will be shared by participants:

  • A South American Cacao ceremony; “Find your inner power”
  • Morning Yoga classes
  • Ecstatic Dance session
  • Visual identity inventory session (after the Camp)


If you also have skills or experiences you would like to share during the Camp, please let us know as soon as possible.


I have experienced profound shifts in how I view business, money, conscious co-creation and MYSELF in relation to all of it. Having this beautiful combination of a Soul fingerprint reading and Conscious business coaching I feel well equipped to enter back into the “business world”. I better understand what my natural gifts can provide and feel hopeful about applying this wisdom to my conscious projects. To allow the journey to be effortless and in perfect alignment with my energetic, emotional and financial needs. I have gained insights into my “true calling” and feel the support of our motivational group, and of course our two loving, gracious, encouraging and focused facilitators.

Belinda Wehner | Professional Surf Coach/entrepreneur | Australia

The Conscious Business Camp was an amazing experience. I came to the camp with an open mind and left it blown away by the clarity around my calling that I found during the intense and soulful five-day journey I shared with the other camp participants. The facilitator guided us wholeheartedly and with great insight into deepening our knowledge about ourselves, our business, our unique gift and how we can serve humanity and our planet.

Anna Curtius | Architect & Artist | Sweden


The retreat takes place from the 24th to the 29th of July. Please arrive between 2pm – 8pm on the 24th for introductions and orientation. The price of the retreat includes the first night of accommodation.


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Shambala Gatherings or “Borntorpet” as it’s also called, is located in the dense forests of Bergslagen around Skinnskatteberg in Sweden just north of Örebro. The area has been proven to be one of the best regions in Sweden to see other wildlife such as wolves, bears, lynx and owls. Being located just two hours away from Stockholm, the area is easily accesible and makes a great option for a short break widllife destination.

COMING BY AIR: The nearest airport to Shambala is Stockholm Vasteras. You can fly from all over Europe to that airport with the low fair airline From Vasteras airport, you can take a taxi to the train station in Vasteras (about 10 mins) and from there take a train to Skinnskatteberg (about 1,5 hours). The second nearest airport is Arlanda airport. This is the main airport in Sweden. From there you can easily take a train all the way to Skinnskatteberg (about 2,5 hours). To view train and bus times, visit

COMING BY TRAIN: We are fortunate to have a train station at Skinnskatteberg only 5 minutes ride from the center. During the summers we offer a free pick up services from the train station to the centre. Please inform us in advance of your arrival. For winter retreats, your teacher will inform you regarding train station pick ups. For train times, visit

COMING BY CAR: If you are coming from Stockholm, please take road E18 towards Oslo. After having passed through Vasteras, take a right on rute 66 towards Ludvika. After about 30kms, take a left on road 233 towards Skinnskatteberg. Right before arriving at the center of town you will see on your right a company called Team Däck, turn right at this point and follow the dirt road to Borntorpet. If you are coming from anywhere else in Sweden, please check for maps.


CAMPING PACKAGE – 5 nights in tent + 3 meals per day + teachings: €680* (6.950 Kr) (bring your own tent).

COMFORT PACKAGE – 5 nights in a shared room with 1 other person, shared toilet & shower (men and women are housed separately) + 3 meals per day + teachings: €760* (7.800 Kr)

VCP (VERY COMFORTABLE PACKAGE) – 5 nights in a single room, with shared toilet & shower + 3 meals per day + teachings: €930* (9.500 Kr)The number of participants is limited in order to guarantee a relaxing Camp and a high-quality process.

*All prices excluding taxes for businesses and excluding travels and transfers.


You need to arrive at the venue on the 24th after 2pm. First night included in the price. The Camp starts early morning 25th.You need to speak English. You need to be open to support other people’s start up process. You need to have a strong intention to start your own business, but it’s not necessary to have a finalized service or product. The Camp hosts reserve the right to change or cancel the retreat due to disease or unpredictable events. This cancellation also includes any offers associated with the Camp. If the retreat gets cancelled by host, deposits will be returned, otherwise no return of payments for missed Camp. You are fully responsible for getting to and from the Camp venue. You are fully responsible for your own personal insurance including injuries or financial losses which occur during participation in the camp.

What is a Soul Fingerprint reading?
Before the Camp you will receive a Soul Fingerprint reading, Live and in writing. A personality Soul Fingerprint reading is inspired by the ancient methods of Astrology and Inner Alchemy, all incorporated in a brand strategy process that takes us towards a concrete new business blueprint. We’ll be looking at business from a perspective aligned with your deepest values. This will help you to redefine your approach to business and create a business you actually want in a short period of time. This reading, (even though it’s mind blowing and spot-on for most) is not intended to give you the answers. The goal is to bring up the questions and perspectives that will be beneficial for the creation of your unique
10conscious business. It will help to create awareness your distinctive gifts, values, and leadership style, and assist you in nurturing and cultivating these qualities. Leadership can be effortless, joyful, inspirational, and empowering. It can be a force that contributes to a thriving eco system on every level. The Personality Soul Fingerprint reading will help shine a light on your recipe for stepping into the highest potential of leadership.
What facilities do I have when I camp for real (tent)?
You will have access to shared showers and bathrooms (separate men and women).
Are you only allowed to start "a new Greenpeace" at this Camp, is that what Conscious Business means?

The Camp won’t interfere with what you do. The goal is to provide a process for you to gain deeper clarity on why and how you do things and what creates results. And it turns out that with greater and deeper consciousness of the things that actually governs results, our businesses naturally share more value more effortlessly and become more sustainable. With more value delivered, we also tend to receive more money. With less effort needed, we tend to be much more relaxed and joyful. Win, win, win. No, to join this Camp you don’t have to start a new Greenpeace. You will find that a conscious approach to business helps you to naturally create more of the results you actually enjoy and less of the results you don’t. And this will happen in a much more efficient way than if you follow someone else’s “10 steps for a successful business.” In following your own personal process, the business you create will be aligned with your values and desires. On top of that, your conscious business will be a greater contribution to a thriving eco-system and the individuals in it.

What is Conscious Business?

Conscious Business consists of two words: Conscious and Business. Business is in mainstream consciousness defined as something that makes money. This definition and the fact that money since the 50s been the measurment of success fo most nations in the world, is one of the main reason why we see ourselves sacrifice the things that are important in life for money. The reason we find ourselves stressing and creating pressure, allthough we know better is because our unconscious (the conditioned mind) runs most of our life (yes also you). Scientist measuring your brain waves can know what your decisions will be around 7 seconds before you are conscoius about your decision yourself! The decision is already taken by the uncionscious before you have any awareness of the decision. By bringing these unconscious belief systems to the surface by powerful coaching and spiritual exercises we are free to create a business that is a process of value-creation. And what we used to know as business can now be turned into something that is effortless, joyful and deeply meaningful for you as an individual. We become the change we wish to see.

Consciousness is a quality of awareness, the force that allows us to learn, grow, and develop. In this case, conscious business means that we dare to question ourselves. Its within ourselves that the old paradigm of business lives, and thats the ony place we will ever be able to change it. Every process that dares to question itself evolves. Any process that doesn’t question itself becomes stagnant and later also self-protective. If you don’t update the software in your phone it will get stagnant, but if you update to the latest software (developed by people that has been questioning the old one) you phone will just get better and better.

Since business as a mainstream phenomenon is unsustainable and been stagnant for some decades, it needs an update. Add consciousness to your business and it becomes better in all aspects! The traditional models for business were established for a very different world, one limited in possibilities and information. But the world has continued to change, and the models for business must adapt as well. We live in a world where access to knowledge is no longer an obstacle and where the possibilities are infinite. In the creation of a successful business, our most important resources are individual clarity and a network of supportive people. We need more people like you and me that dare to question the previous version of business –and dare to question themselves –in order to evolve as a species and share more value with one another. Then we easily become the change we wish to see and our business contributes to a thriving eco-system and the individuals in it! Experience this yourself by joining the Art of Startup Camp by Conscious Business Community.

Why Art of Startup Camp?

Because you have more value to share with humanity then you may realize.

Because it’s in the startup phase that we all need most support. Together 1+1 = 3.

Because you will become the change we wish to see in the world.

Because you deserve the new paradigm of business.

Pricing & Bookings

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We are looking forward to sharing this expanding experience with you and having you as a part of the Consocius Business Community!

In order to move forward with your booking, note that we need to know, which of the accommodation packages suits you. You find the options above.

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About Us

If your dream isn’t mainstream – then the Conscious Business Community is here to support you. By providing transformative programs as well as inspiration we are a concretely contributing to the evolution of human consciousness from grey to colourful within the field of business.

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